Why choose us?

You will learn to maximise the deal with our commercial negotiation services, helping you build impactful outcomes as a negotiator.

Small and agile, we create bespoke solutions for our clients that work.

How do we Elevate your negotiation success?

What is our mission?

We aim to advance the way your team approaches any interaction with your business partners. Ensuring the best possible outcomes for your negotiations.

Spark your curiosity. Find out what is truly important to your counterparty. Get inside their head. Turn them into your business partner, wherever possible.

Learn the negotiation landscape. Map out your strategy using the tools and techniques which we will teach you.
Target your efforts for maximum value.

Know yourself. Keep your ego in check. Handle difficult situations. Learn to adapt your behaviour according to the situation.

Approach every negotiation with confidence. Build it by developing your curiosity, knowing your strategy and understanding yourself.

Your Negotiation Partner

What does the name stand for?

MIND =

Person

We obviously do not negotiate on our own. We also do not negotiate with a company, we negotiate with the people in that company.

We need to get inside their head, see it from their perspective and understand what is important to them.

MINDset

The word ‘MIND’ does not only stand for the other person, it is also about our mind-set. With what mind-set we approach the negotiation is crucial.

We need to understand our own mindset and understand what is appropriate in which situation.

MINDfulness

If we do not act mindfully we risk being driven by our subconscious. Our subconscious mind feels uncomfortable when we attempt to do anything new or different. This often goes against changing any of our established patterns of behaviour, we prefer staying in our comfort zone. In a negotiation, in order to achieve new results, we have to stay mindful.

SQUARED =

Exponential growth

The squared sign stands for exponential growth. This is what we strive for.

Negotiation Strategy Expert
Founding Director

I help executives improve their bottom lines by maximising the
value they can achieve in a negotiation.

My mission is to inspire negotiators to develop their curiosity and
build more creative solutions. Helping businesses realise that two
minds working together can create exponentially more value –
especially in a negotiation.

Angela Barbazeni

How a passion for numbers and people created MINDsquared

Numbers
People

I really like numbers, so much so that I mastered in Business & Economics at the University of Basel, Switzerland,

and went on to attain the Chartered Financial Advisor (CFA®) charterholder status.

For almost a decade, I worked in Mergers & Acquisition at KPMG Switzerland as part of the financial due diligence team.

During this time, I witnessed many deals reaching deadlock – despite making financial sense.

So I asked myself: if the numbers stack up, why do so many negotiations go pear-shaped?

I noticed it always came down to one word: EGO.

Yes, the deal is about numbers, but people conduct the negotiation.

Unless we know how to deal with our own ego and the ego of the other person, chances are high that we reach a costly impasse.

My fascination with the behavioural side grew and I became intrigued to understand which conduct leads to better results in a negotiation.

What do people need to do to be more successful in their career? What do organisations need to do to grow their business?

So, a passion for numbers and people led me to join a negotiation services training and consultancy company for 6 years.

In 2020, I founded my own negotiation consultancy company: MINDsquared

The name stands for what I am passionate about: people (mind) as well as numbers and growth (squared).

Why choose us?

How do we Elevate your negotiation success?

What is our mission?

Your Negotiation Partner

What does the name stand for?